West Coast Customs is a car remodeling company started in 1993 by Ryan Friedlinghaus. It was located in Los Angeles but moved to Corona, California.
The company gained celebrity status as being the former site for MTV's show Pimp My Ride, hosted by Xzibit. It also appears in numerous locations in the video game, L.A. Rush.
Now they appear on their own reality show on Discovery Turbo called Street Customs.
New shops will be opening soon in Russia, Australia, Malaysia and Germany. They launched a store in Dubai in November 2007.
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